2017 LION Summit blog

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An online alt weekly approach to local news in a red state community

Tasneem Raja is a writer and radio producer with lots of national news experience at outlets many would consider firmly in the "big city and coastal elite media bubble." So why did she launch a local independent online news site in the red state community of Tyler, Texas, and what is she learning? She'll be spekaing at the 2017 LION Summit Oct. 26-28 in Chicago, the country's largest gathering of local independent online news publishers. We asked her for a preview: Read more »

Follow and join the conversation with #LION17 hashtag

Whether you are attending this year's 2017 LION Summit in person Oct. 26-28 in Chicago, following along with livestream video at lionpublishers.com, or reading our live tweeting, blog posts and session writeups, we hope you will be part of the conversation using the #LION17 hashtag on Twitter. Read more »

One-on-one business coaching offered at LION Summit

Attendees of the 2017 LION Summit in Chicago this year can sign up for a 20- to 30-minute appointment with a veteran local independent online news publisher or consultant for one-on-one coaching on a market- or organization-specific problem or challenge you are facing with your local news site or your plans for launching one. Coaches will include longtime publishers with experience in both for-profit and nonprofit news organizations, and conference speakers and consultants including advertising sales expert Eleanor Cippel. Read more »

Why you should downplay CPM ad rates and think 'earnings per visitor' instead

Maximizing the amount of advertising revenue a news organizations gains from each visitor to its site relates to a lot more than traditional CPM (cost of an ad per thousand impressions) rates, according to Gavin Bechtold, a business development specialist at advertising optimization firm Ezoic, which is a sponsor of this year's LION Summit, the country's largest gathering of local independent online news publishers. Read more »

An indie publisher on monetizing local news with sports, mobile and agency services

Steven Ludwig, the CEO of BigR Media in Tennessee, is a local independent online news publisher, a LION member, and a speaker at and sponsor of the 2017 LION Summit in Chicago Oct. 26-28. We asked him to share his experiences in helping pay for local journalism through monetization of local sports coverage, mobile strategies and serving as a marketing agency for his company's small business advertisers. Read more »

How Charlotte Agenda reinvented advertising, got to $1 million on 2017 LION Summit agenda

Charlotte Agenda, a local independent online news startup in North Carolina, has generated a lot of industry buzz due to its success in engaging a millennial audience and getting to $1 million in revenue in just two years of operation. Publisher Ted Williams will be part of a packed lineup of speakers, discussions and workshops on the local online news business at the 2017 LION Summit Oct. 26-28 in Chicago. We asked him some questions ahead of his talk. Read more »

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