LION Summit

New Publisher Boot Camp

9 a.m. — 3:45 p.m., Breakout A - Wabash

With support from the Knight Foundation, the New Publisher Boot Camp is presented by LION and the Institute for Nonprofit News. It will be led by INN Director of Programs and Services Fran Scarlett and Ned Berke, a founding member of LION and former local independent online news publisher who now works with local news organizations on audience development.

It will feature Scarlett’s “Business Model Canvas” workshop, which walks publishers through strategic tools for creating a realistic and effective business plan. It has proven invaluable both to entrepreneurs still in the planning stage, and publishers who’ve already launched but are trying to find and execute on a sustainable model.

Berke has been helping local independent online news publishers with audience development and navigation of social media platforms and SEO over the past year in partnership with LION, INN, the Center for Cooperative Media at Montclair State University and Facebook.