LION Summit

Facebook Fundamentals: How to Optimize Your News Site's Presence

3:45 — 4:30 p.m., Breakout A - Wabash

Make the most of your Facebook page by communicating your purpose and providing a path to reader engagement. When was the last time you conducted a thorough review of your publication’s Facebook page setup? Do you click through all of Facebook’s page tips pop up? Have you tried the “View as Page Visitor” function to see how the public sees your company on the platform?