Bootcamp workshop: Building a business plan
2 — 2:45 p.m., Breakout A
- Jan Schaffer | J Lab
- Brian Wheeler | Charlottesville Tomorrow
- Kelly Gilfillan | Home Page Media
We'll kick off the 2017 LION Summit with a "from the beginning" view of the process of launching a local independent online news organization. How do you decide what kind of operation to be, and choose between a for-profit or nonprofit model? We'll also go over the basics of how to write a business plan for local news, and the questions you'll want to ask yourself before taking the plunge. This session is geared toward new publishers and idea-stage local news entrepreneurs, but veteran publishers are welcome, too.