Advanced track: Native advertising & sponsored content
4 — 4:45 p.m., Breakout B
- Field Walsh | TXK Today
- Jay Allred | Richland Source
- Teresa Wippel | My Edmonds News
LION members have seen a huge shift in revenue from banner ads to native advertising and sponsored content in recent years. Three veteran local independent online news publishers will talk about how they sell sponsored content, how they produce it, how they charge for it, and how they identify it to readers.