Breakout: Monetizing email newsletters
3:45 — 4:30 p.m., Breakout C
- David Walsh | Walsh Creative
- Ted Williams | Charlotte Agenda
- Joe Hyde | San Angelo Live
With all the focus on display ads and competition from Social Media platforms this easy to setup and low maintenance revenue channel is often underutilized. David Walsh provides a detailed overview of how to automate email newsletters with ads through RSS campaigns, using Google Analytics to determine optimal send times and understanding metrics.