2017 LION Summit blog

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Follow and join the conversation with #LION17 hashtag

Whether you are attending this year's 2017 LION Summit in person Oct. 26-28 in Chicago, following along with livestream video at lionpublishers.com, or reading our live tweeting, blog posts and session writeups, we hope you will be part of the conversation using the #LION17 hashtag on Twitter. Read more »

One-on-one business coaching offered at LION Summit

Attendees of the 2017 LION Summit in Chicago this year can sign up for a 20- to 30-minute appointment with a veteran local independent online news publisher or consultant for one-on-one coaching on a market- or organization-specific problem or challenge you are facing with your local news site or your plans for launching one. Coaches will include longtime publishers with experience in both for-profit and nonprofit news organizations, and conference speakers and consultants including advertising sales expert Eleanor Cippel. Read more »

Why you should downplay CPM ad rates and think 'earnings per visitor' instead

Maximizing the amount of advertising revenue a news organizations gains from each visitor to its site relates to a lot more than traditional CPM (cost of an ad per thousand impressions) rates, according to Gavin Bechtold, a business development specialist at advertising optimization firm Ezoic, which is a sponsor of this year's LION Summit, the country's largest gathering of local independent online news publishers. Read more »

An indie publisher on monetizing local news with sports, mobile and agency services

Steven Ludwig, the CEO of BIGR Media in Tennessee, is a local independent online news publisher, a LION member, and a speaker at and sponsor of the 2017 LION Summit in Chicago Oct. 26-28. We asked him to share his experiences in helping pay for local journalism through monetization of local sports coverage, mobile strategies and serving as a marketing agency for his company's small business advertisers. Read more »

How Charlotte Agenda reinvented advertising, got to $1 million on 2017 LION Summit agenda

Charlotte Agenda, a local independent online news startup in North Carolina, has generated a lot of industry buzz due to its success in engaging a millennial audience and getting to $1 million in revenue in just two years of operation. Publisher Ted Williams will be part of a packed lineup of speakers, discussions and workshops on the local online news business at the 2017 LION Summit Oct. 26-28 in Chicago. We asked him some questions ahead of his talk. Read more »

Taking in the view

Boot Strapper, the intrepid mascot of LION Publishers, takes in the view from the conference site at Columbia College Chicago, looking out over Grant Park toward Lake Michigan. Read more »

Our conference home: The historic Ludington Building

The site of the 2017 LION Summit is the historic Ludington Building, the earliest steel-frame structure still standing in Chicago. The 1891 building was designed by architect William LeBaron Jenney, acknowledged as the "Father of the Skyscraper" due to his developing the fire-proofed metal skeleton-frame system of construction. The eight-story building was one of the first skycrapers entirely clad in terra-cotta. Read more »

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