Chris Krewson

October 28, 2017

Not an oxymoron: Journalists as sales superstars

Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.” She emphasized that she wasn’t advocating that journalists become sales only, but that they embrace their experience, knowledge and drive to not only get the story, but also get the sale.

October 3, 2015

Pew Research Center’s Holcomb updates publishers on state of local news

As independent online publications become more prevalent on the digital landscape, it’s important for publishers to understand where readers access their local news and the part that social media plays in that process. Jesse Holcomb, associate director of Journalism Research with the Pew Research Center, broke down the numbers for LION Publishers at the 2015 summit at Columbia College in Chicago Friday.

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