LATEST

Chris Krewson

October 28, 2017

Not an oxymoron: Journalists as sales superstars

Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.” She emphasized that she wasn’t advocating that journalists become sales only, but that they embrace their experience, knowledge and drive to not only get the story, but also get the sale.

By Chris Krewson
October 3, 2015

Pew Research Center’s Holcomb updates publishers on state of local news

As independent online publications become more prevalent on the digital landscape, it’s important for publishers to understand where readers access their local news and the part that social media plays in that process. Jesse Holcomb, associate director of Journalism Research with the Pew Research Center, broke down the numbers for LION Publishers at the 2015 summit at Columbia College in Chicago Friday.

By Chris Krewson
October 2, 2015

I wish I knew: LION Publishers share their best ideas

A LION conference favorite – Publishers sharing their best ideas. This session was like a best practices round table, only in a movie-theater setting, where the microphone was floated around the lecture hall to solicit the best ideas from local editors for boosting readership, advertising, revenue and, as a result, spirits of those in the online news trenches who generally discover tricks of the trade by trial and error.

By Chris Krewson

Sign up for the weekly newsletter

Join the LION mailing list to get our weekly roundup of opportunities and resources for news entrepreneurs. View our most recent issues.