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April 7, 2017

Podcast: Matt DeRienzo of LION Publishers

LION members know Matt DeRienzo from his work as our executive director. But March 6 marks a milestone for Matt: his first day as LION’s *full time* ED. Thanks to a grant from the Knight Foundation, Matt is focused full time on serving members and growing LION as an organization. We talked with Matt about his work with LION, his print media background, the future of LION, and what LION members are doing to sustain and distinguish themselves and grow in an increasingly Facebook-and-Google dominated online advertising landscape.

March 24, 2017

Podcast: Kelly Gilfillan of Home Page Media Group

Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a partner, journalist Susan Leathers, and grew it from one site in a suburb of Nashville, Tenn., to numerous local sites in the region. We asked Kelly about sales strategy, finding sales talent, launching (and monetizing) special sections, the difficulty of expanding, financial bumps in the road and about email marketing and client service.

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