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October 28, 2017

Not an oxymoron: Journalists as sales superstars

Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.” She emphasized that she wasn’t advocating that journalists become sales only, but that they embrace their experience, knowledge and drive to not only get the story, but also get the sale.

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