What happens to that reader revenue strategy when your readers can’t spare it?
How El Tímpano is turning its relationship with low-income audiences into a fast-growing revenue stream.
“It was laughably simplistic”: How The 19th* learned from early mistakes and revised its growth plan.
In this episode of News Guest, Amanda Zamora explains what The 19th* has done right (and wrong) in year 1, and what comes next.
A former newspaper editor launched a news startup in a town of 5,000 people. It’s going better than even he expected.
“I can’t stress enough the relationships part of it. You have to get out there and get to know people and let them into your world.”
Dear Penda: How do I monetize my audience engagement on Instagram?
A revenue advice column for independent news publishers
The Objective is scaling up this summer. It’s also taking a break.
“We want to be an example for the newsroom we’d like to see.”
‘Spending money to make money’: How a smart paid acquisition strategy can help grow your news business
Read the highlights of our “Ask Me Anything” conversation with LION Resident Expert Phillip Smith…
How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paid members
In our latest episode of News Guest, Luke Baumgarten talks about the lessons he’s learned
Dear Penda: How do I set prices for my sponsorship packages?
In our first Dear Penda column, LION News Revenue Coach Penda Howell answers questions about…
Hiring 101: A guide to effective and equitable hiring for independent news publishers
What does it take to hire a diverse, talented team for an independent local news…
5 Tips for Choosing a Fiscal Sponsor for Your Newsroom
What we learned about fiscal sponsorship options and pitfalls for independent local news publishers One…
How to start selling merchandise as an independent local news organization
Block Club Chicago and Burb Media are earning serious revenue from merch sales. Here’s how…