Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and/or hone one’s editorial “voice.”
They were the topic of the weekly Web Journalists chat, or #wjchat, on Twitter on Feb. 18, and some good advice was offered for those considering launching an email newsletter or looking to improve one.
The chat featured Millie Tran, who works on mobile, app and email projects at Buzzfeed.
Some selected tweets from that conversation are featured below.
How to measure and market your impact featuring Angie Cirone and Anjanette Delgado
A LION conversation about telling your newsroom’s story, hosted by Outlier Media executive director Candice Fortman.
3 fundraising myths that could be holding your news business back
How measuring and marketing your impact can help you make the most of fundraising season, even as a for–profit publisher.
Rebekah Monson named LION Publishers Board Chair
A new vice chair and treasurer were also elected at the board’s annual meeting.