The independent news ecosystem has seen remarkable growth over the past few years. The number of estimated news businesses across the U.S. and Canada has grown by 37% since 2021, and LION’s membership has grown right along with it. Still, we know there are many journalism entrepreneurs out there who would benefit from our support, and we’re thrilled to welcome our new Marketing Manager, Hayley Milloy, to help us reach them.
Hayley’s role — a new one for LION — will be to grow our membership, attract new publishers to our programs and communicate our impact on the independent news industry. You’ll hear from Hayley via our newsletter, which she’ll take over in July, and on our social media channels. Her work will also include:
- Designing an editorial and product strategy that demonstrates to prospective members what we offer
- Collecting, evaluating and sharing data-based insights about prospective members’ needs to help inform our current membership offerings
- Promoting our members and their work to funders and the broader industry
Hayley comes to us from Case Western Reserve University, where she worked in higher education marketing. She got her start at the international Women in Manufacturing Association, where she led membership growth and marketing efforts.
She is based in her hometown of Cleveland, Ohio, where she likes to build LEGOs, explore Cleveland Metroparks, try her very best to bake (and not burn anything), and thrift for forgotten treasures.
We’re delighted that Hayley is joining our team! You can reach her at [email protected]
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