Podcast: Kelly Gilfillan of Home Page Media Group
Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a
![](https://www.lionpublishers.com/wp-content/plugins/bb-plugin/img/pixel.png)
Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a partner, journalist Susan Leathers, and grew it from one site in a suburb of Nashville, Tenn., to numerous local sites in the region. We asked Kelly about sales strategy, finding sales talent, launching (and monetizing) special sections, the difficulty of expanding, financial bumps in the road and about email marketing and client service.
Sign up for the weekly newsletter
Join the LION mailing list to get our weekly roundup of opportunities and resources for news entrepreneurs. View our most recent issues.
Related Articles
BoiseDev’s winning secret to selling newsletter ads: Only local news, only local ads
The site earns 60 percent of its advertising revenue through its high-open-rate email projects, in partnership with local ad agencies.
AI adoption: How Lede AI helps small publishers quickly generate content readers love
Helping news organizations leverage artificial intelligence with a tool that puts their readers and staff first
Social is down, newsletters are up: How audiences are finding LIONs in 2024
Changes to social media and search prompt publishers to shift strategy.