Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a partner, journalist Susan Leathers, and grew it from one site in a suburb of Nashville, Tenn., to numerous local sites in the region. We asked Kelly about sales strategy, finding sales talent, launching (and monetizing) special sections, the difficulty of expanding, financial bumps in the road and about email marketing and client service.
38 LION members selected for Sustainability Audit’s 2023 September-November cycle
Publishers will receive expert guidance and $20,000
Adding more staff isn’t the only way to lessen your workload
Four insights we took away from analyzing 100 Sustainability Audits from independent news businesses.
Meet LION’s Fall 2023 Community Ambassadors
These independent news leaders will connect with other independent publishers across the U.S.