Podcast: Kelly Gilfillan of Home Page Media Group
Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a
Kelly Gilfillan is one of the premier sales pros in LION Publishers. She started Home Page Media Group with a partner, journalist Susan Leathers, and grew it from one site in a suburb of Nashville, Tenn., to numerous local sites in the region. We asked Kelly about sales strategy, finding sales talent, launching (and monetizing) special sections, the difficulty of expanding, financial bumps in the road and about email marketing and client service.
Support the 2026 Summit
We're heading to San Diego from September 9–11 for our 2026 Independent News Sustainability Summit. Sponsorship opportunities are now available; check out our deck and connect with us at summit@lionpublishers.com to sign on for next year's conference.
Related Articles
Meet the 6 nominees for LION Publishers’ 2026 Community Member of the Year Award
LION members: Cast your vote by midnight on May 29.
LION data shows centering audience grows publisher revenue
News businesses that regularly engage with their audience make more money, earn more traffic, and boost their subscriber base faster
Knight’s new journalism VP: Sustainability depends on community demand (Q&A)
Amalie Nash on the importance of providing the right information, in the right formats, on the platforms people actually use