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Creative Circle launches election app
Creative Circle Media Solutions, one of the leading software providers in the newspaper industry, has created something every media web site needs – an effective way to gather and present information about the upcoming election.
Prior to the election, a self-service module allows local candidates to post a brief bio, photo and basic information as a public service. For a fee, candidates can post an expanded listing with five position statements, a brochure, multiple photos, a video, social links and more.
“Publishers can supplement what they get in postings from candidates to create a complete database of everyone running for local offices,” said Bill Ostendorf, Creative Circle’s founder and president. Candidate profiles can be displayed through a variety of attractive widgets and a list view searchable by candidate name, party and local races.
On election night, publishers can add local election results through a special interface in the CMS and create great looking charts and displays for election results.
“Elections are a big problem for publishers because most CMS platforms really have no answer for displaying election results in a professional, user-friendly way,” says Ostendorf, who has also worked as a consultant for hundreds of media companies across three continents. Creative Circle, which is also a design firm and has redesigned more than 700 print publications and 300 media web sites, designed election night displays that can be deployed in a variety of ways.
Creative Circle’s growing lineup of specialized apps all work with any web site and are easy to deploy. “Our software is designed to be easy to learn and use and we try to keep everything completely non-technical, but we offer plenty of technical support if publishers need help deploying our apps on your web site,” said Ostendorf.
The app is available for a flat annual fee and is renewable every year so publishers can use it for local elections year-round.
“We’ll be releasing more of these apps in the months ahead as they’ve proven to be wildly popular,” said Ostendorf. “What’s Open,” the first app released this spring to help publishers showcase which businesses were open during the pandemic, was deployed on more than 200 media sites. “Honor My Grad,” designed to help parents make a fuss over their 2020 graduates, was deployed on more than 100 media sites.
“We’re building these apps to help publishers now, but all of them will have a long-term shelf life,” says Ostendorf. “What’s Open can be used any time a community suffers through a mass fire, hurricane or even a big snow storm while Honor My Grad can be used every year to honor local graduates.”
One future app will involve a pet contest which others will generate traffic and revenue around apps showcasing how families are coping with working from home and teaching their kids during remote learning. “The goal with each app is to generate quality content that drives traffic while monetizing that content at a time when publishers are struggling with traditional advertising,” said Ostendorf. “All are mostly self-service, too, which is critical at a time when resources are stretched to the limit.”
To schedule a demo of “Election 2020,” contact Bill at firstname.lastname@example.org or Sean Finch, VP/sales, at email@example.com or call Sean at (309) 269-7834.
Name: Bill Ostendorf