Know and grow your audience ft. Anita Li and Rebekah Monson
A LION conversation about audience research and growth, hosted by Outlier Media’s Candice Fortman.
What digital media’s biggest flops can teach us
The lesson: News business ideas are only as good as the audience research backing them up.
What we’re learning about news publishers’ needs
News publishers often think their challenges are unique. Our data shows they have a lot in common.