Audience Funnel 101
About this Course:
This course explores audience funnel management, teaching the essential process of moving people from awareness to investment in your organization. Learn to create a well-defined funnel to streamline audience development and related revenue workflows and simplify assessing where specific activities are contributing to audience and revenue goals.
About the Instructor:
Alexandra Smith is the Audience Director at The 19th News, where she leads audience development strategy. Previously, she was the Director of Growth for the digital media and tech startup WhereBy.Us. Before joining startup newsrooms, she led audience engagement strategies at USAToday Network newspapers in Colorado and New Jersey. Alexandra is a proud Rutgers University grad and currently lives in Fort Collins, Colorado.
Lessons:
The basics of the audience funnel
In this video, we’ll be introducing the concept of audience funnels.
The basics of audience analytics
In this video, we’ll help you understand the basics of audience analytics and make informed decisions to grow your news business.
Create your audience funnel
In this video, we’ll guide you through the process of creating your own personalized audience funnel.
Learning how to use your audience funnel
In this video, we’ll discuss audience funnels and provide examples to help you analyze your own funnel data.
Audience funnel template
Use this template to create an audience funnel specific to your news business.
- NEA Template: Audience Funnel 101: Use this template to create an audience funnel specific to your news business.
- Marketing funnel: This article highlights the significance of a marketing funnel in understanding and guiding a customer's journey, from initial awareness to the purchasing stage and beyond.
- Optimizing the audience funnel: News leaders from Mississippi Today, The Narwhal, and Montana Free Press cover topics on designing an audience team and embracing a full-funnel philosophy.
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