Create your audience funnel
In this video, we’ll guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience’s growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing your funnel for audience insights. Get ready to take your audience engagement to the next level!
- NEA Template: Audience Funnel 101: Use this template to create an audience funnel specific to your news business.
- Marketing funnel: This article highlights the significance of a marketing funnel in understanding and guiding a customer's journey, from initial awareness to the purchasing stage and beyond.
- Optimizing the audience funnel: News leaders from Mississippi Today, The Narwhal, and Montana Free Press cover topics on designing an audience team and embracing a full-funnel philosophy.
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