How to Measure Impact
About this Course:
This course will cover how to define, measure and track the impact your journalism is having on your community. It will provide news leaders with frameworks, tools and best practices for articulating how their news business is making a difference, what progress looks like and how to act on the insights gained along the way.
About the Instructor:
Rosemary D’Amour is Senior Manager, Media Impact Strategy & Engagement at Impact Architects. She has more than ten years of experience in journalism, international development, philanthropy, and local government. She received her bachelor’s degree in Journalism from Boston University, and her master’s degree in International Media from American University, where her studies focused on the rapidly changing global media environment and subsequent impact on access to and participation in civic life. She is based in the Washington, D.C. area.
Lessons:
What is “journalistic impact” and why it’s important to measure
In this lesson, we’ll cover definitions for impact and why it’s important to measure, from building trust with audiences to grant reporting.
Deciding what impact matters to your news business
In this lesson, we’ll cover how to think about focusing impact for your news business.
A framework for tracking impact
In this lesson, we’ll cover how to develop a successful framework for defining, tracking, and measuring impact over time.
Best practices and approaches for measuring impact
In this lesson, we’ll cover both strategies and tactics for building a culture of impact in your organization.
Tools and acting on your tracking insights
In this lesson, we’ll cover how to approach technical tools to track impact.
Impact Architects Impact Tracker Resource
Get started tracking impact with the Impact Architects Impact Tracker tool.
Return to academy homepage.
Help us make the News Entrepreneur Academy better! Send us feedback or recommend a resource here.
