LION member spotlight: North Wright County Today

A Q&A with LION member Mike Schoemer, publisher of North Wright County Today in Minnesota...... Read more»

LION member spotlight: Baristanet

A Q&A with Liz George, publisher of Baristanet in New Jersey...... Read more»

Advertising, the law, sustainability and more: Slides from LION Publishers 2015 Summit

Slide presentations from speakers at the LION Publishers 2015 Summit in Chicago Oct. 1-3, 2015...... Read more»

LION Publishers elects officers, thanks departing directors

At the 2015 LION Summit, the Board of Directors re-elected officers and thanked three founding directors for their service. The slate was approved by members at the annual meeting...... Read more»

LION member spotlight: Passyunk Post

A Q&A with LION member Albert Stumm, publisher of the Passyunk Post in Philadelphia...... Read more»

I wish I knew: LION Publishers share their best ideas

A LION conference favorite - Publishers sharing their best ideas. This session was like a best practices roundtable, only in a movie-theater setting........ Read more»

Join LION Publishers

​Join the nation's only association dedicated to Local Independent Online News Publishers...... Read more»

LION WEBINAR 8: How Independent Publishers Can Survive Ad Blocking

Travis Smith of Hop Studios in Vancouver says the best way news publishers can deal with ad blockers cutting into their revenue is to reduce the friction by making sure ads load quickly and effectively.

Smith, a journalist and former web editor for both Variety and the Los Angeles Times, is president of Hop Studios and was the guest speaker Tuesday for a webinar titled, "How Independent Publishers Can Survive Ad Blocking" from the LION Publishers. Tuesday's was the eighth webinar in the series launched by LION this year.

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Member announcements: Share your news

We're adding a section to the weekly LION newsletter devoted to news specifically about members and indie sites. So if you have a new product you've unveiled, a hire to announce or a reporting project you're particularly proud of or think others could learn from, please let us know.

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LION Publishers elects officers, thanks departing directors

At the 2015 LION Summit, the Board of Directors re-elected officers and thanked three founding directors for their service. The slate was unanimously approved by members at the annual meeting.

The current Board of Local Independent Online News Publishers is:

  • Dylan Smith, Chairman,
  • Charlotte Anne Lucas, Secretary (chair, Membership Committee),
  • Doug Hardy, Treasurer,
  • Jay Allred, Richland Source
  • Steve Beatty,
  • Scott Brodbeck (chair, Member Benefits Committee),
  • Kelly Gilfillan,
  • Suzanne McBride,
  • Traven Rice, The Lo-Down
  • Brian Wheeler, Charlottesville Tomorrow


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Michele McLellan reflects on past six years of local news

Michele McLellan organized the Block by Block conference during 2010-12, the precursor to the LION Publishers Summit. LION chairman Dylan Smith, publisher of the, introduced McLellan Friday as the fairy godmother of local news. The dominant narratives at that time were...

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Pew Research Center’s Holcomb updates publishers on state of local news

As independent online publications become more prevalent on the digital landscape, it's important for publishers to understand where readers access their local news and the part that social media plays in that process. Jesse Holcomb, associate director of Journalism Research with the Pew Research Center, broke down the numbers for LION Publishers at the 2015 summit at Columbia College in Chicago Friday.

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Join LION today!

Become a member of the nation's only nation's only association dedicated to Local Independent Online News Publishers, who are successfully creating the future of reporting: locally owned and operated news outlets that directly serve their communities.


Knowledge & networking

LION Publishers share their expertise in editorial, technical, business, advertising sales, marketing and fundraising with their peers. Network with a pool of online news pioneers who are proving daily that local online news does work.


As a member of LION Publishers, you and your organization will be associated with a group of the most recognized and respected local news sites in the nation. The association works as an advocate for local independent news sites, raising our public profile and standing in the industry.

Efficiency & effectiveness

LION is dedicated to improving our members' businesses, on both the editorial and revenue side. Members share their strategies on running news operations that are growing, not shrinking.

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Our mission

Foster the viability and excellence of locally focused independent online news organizations and cultivate their connections to their communities through education and action.

Our values

We share a passion for quality journalism and a determination to focus our energies on the health of our online publications as businesses, whether for profit or nonprofit.

We approach our tasks with an entrepreneurial spirit and a belief that individually and collectively we are setting the pace for a new era of local news publishing.

We are dedicated to championing the local online news industry, in the firm belief that independent publishers are establishing the template for successful local digital news organizations - just as independent publishers did for print newspapers in the 19th century.

We declare the best strategy to ensure that local communities are served by quality professional reporting is the promotion and support of local independent online news publishing.

We are committed to strong local independent journalism, whether in small towns or big cities, to tell the stories that reflect their residents and build a sense of place, and to shine an informative light that allows citizens to make wise decisions. The Internet is worldwide, but every neighborhood's story is individual.

Our strategic goals

  • To identify and implement successful strategies for maintaining and expanding member sustainability, readership and community impact
  • To pool knowledge and resources, promote collaboration, and leverage economic opportunities as a group
  • To lead technological and operational innovation to advance efficiency and quality in our industry
  • To uphold high professional standards, identify best practices and support members through education, and recognize excellence in local online reporting
  • To advance the case for strong local independent online journalism and represent membership interests in the public sphere
  • To found and develop a stable, financially sustainable organization that serves member organizations, their staffs, local communities and the broader industry