#LION18

Schedule of sessions & events

Steps to success

Check out the complete schedule of session for the 2018 LION Summit — we're planning more than 3 dozen presentations and conversations over 3 days, with even more speakers and discussion leaders!

  • Thursday, Oct. 11, registration will open at 9 a.m., with a "boot camp" aimed at new publishers, idea-stage entrepreneurs and established publishers looking to dig deep into their operations, plus afternoon breakout sessions and an evening opening reception and networking event.
  • Friday, Oct. 12, sessions will run all day, roughly 9 a.m. - 6 p.m., followed by an evening gathering with light food and drinks.
  • Saturday, Oct. 13, sessions will again run all day, roughly 9:30 a.m. - 4 p.m., with "out on the town" socializing to follow.
  • Breakfast and lunch will be provided both Friday and Saturday. Light dinner and drinks will be provided at the Thursday and Friday evening receptions.

Back on the schedule this year are the boot camp sessions on Thursday, but we're extending it all day. We'll hold separate tracks, with information named at startup publishers and sessions for experienced operators. There is no additional charge to attend the boot camp.

The summit will feature presentations, panel discussions and in-depth breakout sessions on advertising sales, sponsored content, membership programs, email newsletters, podcasting, video, tech platforms, expansion and scale, nonprofit vs. for-profit business models, legal concerns, FOIA, solutions journalism, local sports and database reporting.

In addition to three days of networking and sessions led by industry experts, your registration includes light breakfast and a catered lunch on Friday and Saturday, coffee and snacks, and appetizers/light dinner and drinks at the Thursday and Friday evening receptions.

Schedule

Thursday, Oct. 11 »

New Publisher Boot Camp

9 a.m. — 4 p.m., Breakout A

Lunch

12 — 1 p.m., Lobby

Legal Issues Workshop: Libel Law and Privacy

1 — 2:30 p.m., Breakout B

Advertising Workshop: Setting Rates and Positions

4 — 4:50 p.m., Breakout A

Legal Issues Workshop: Insurance

4:30 — 5 p.m., Breakout B

Advertising Workshop: Effective Media Kits

5 — 6 p.m., Breakout A

Opening Reception

6 — 8 p.m., Lobby

Friday, Oct. 12 »

Breakfast

8 — 9 a.m., Lobby

Welcome and Opening Remarks

9 — 9:15 a.m., Film Row Cinema

How Berkeleyside Turned Readers Into Investors

9:15 — 9:40 a.m., Film Row Cinema

The Digital and Business Model Evolution of Ethnic Media

9:40 — 10:10 a.m., Film Row Cinema

Lightning Talks

10:30 — 11 a.m., Film Row Cinema

Coffee Break

11 — 11:15 a.m., Lobby

Lightning Talks

11:15 — 11:45 a.m., Film Row Cinema

Local Publishers' Role in Teaching Media Literacy

11:45 a.m. — 12:05 p.m., Film Row Cinema

Lunch

12:15 — 1:30 p.m., Lobby

Facebook and Local Journalism

1:30 — 2:10 p.m., Film Row Cinema

Research on the State of Local Online News Publishing

2:15 — 2:40 p.m., Film Row Cinema

Coffee Break

2:45 — 3 p.m., Lobby

Using Facebook's Crowdtangle Content Discovery Platform

3 — 4 p.m., Breakout A

Google News Lab Training

3 — 4 p.m., Breakout C

Facebook Fundamentals: How to Optimize Your News Site's Presence

4 — 5 p.m., Breakout A

Google AMP

4 — 5 p.m., Breakout B

Google News Lab Training

4 — 5 p.m., Breakout C

Membership Programs

4 — 5 p.m., Film Row Cinema

Google Fundamentals, Including SEO

5 — 6 p.m., Breakout A

Programmatic Advertising: Pros and Cons

5 — 6 p.m., Breakout B

Google News Lab Training

5 — 6 p.m., Breakout C

Friday Evening Reception

6 — 8 p.m., Lobby

Saturday, Oct. 13 »

Breakfast

8 — 9 a.m., Lobby

Announcements and Opening Remarks

9 — 9:10 a.m., Film Row Cinema

30 Ideas in 30 Minutes

9:50 — 10:20 a.m., Film Row Cinema

Coffee Break

10:20 — 10:30 a.m., Lobby

Lightning Talks

10:30 — 11:30 a.m., Film Row Cinema

Coffee Break

11:30 — 11:45 a.m., Lobby

Lunch

12:30 — 2 p.m., Lobby

Sales Training with Eleanor Cippel

2 — 4 p.m., Film Row Cinema

Unconference B

2 — 3 p.m., Lobby

Unconference A

2 — 3 p.m., South Lobby

Unconference C

3 — 4 p.m., Lobby

Unconference D

3 — 4 p.m., South Lobby

Wrapup Social Hour

4 — 5:30 p.m., Lobby