How to make “solutions journalism” part of your revenue strategy

What Flint Beat and other independent news publishers have learned about branding and monetizing their solutions journalism

January 19, 2022 by Ben DeJarnette

News Guest E10 web

Research shows that solutions journalism can combat news fatigue, build trust with readers, and deliver more impact than reporting focused on problems alone. 

But can solutions journalism also move the needle on revenue?

In our latest episode of News Guest, Flint Beat founder Jiquanda Johnson explains what she’s learned about branding and pitching solutions-focused projects to prospective funders, and Alec Saelens, Newsroom Revenue Manager at the Solutions Journalism Network, shares a few tips for newsrooms that are looking to monetize their solutions journalism for the first time. 

Want to start building a revenue strategy around solutions journalism? Check out the Solutions Journalism Network’s new Revenue Playbook – and if you’re a LION member, join us for a one-hour workshop with SJN’s Alec Saelens to learn about practical steps you can take to attract sponsorships, grants, reader revenue and other funding to support your solutions journalism and strengthen your news business. 

LION members, RSVP here for the LION Lesson on Wednesday, February 23 at 4 p.m. ET.

Not a LION member yet? Learn more about LION membership here, or apply for membership now to be able to attend this session and other workshops for independent news publishers.

News Guest is a monthly podcast about building and growing a more sustainable news business, available on Apple Podcasts, Spotify, or wherever you get your audio.

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