Journalism & Impact Archives - Page 2 of 3

Minimum Viable Product and User-Centered Design

Your most valuable player is your MVP, or Minimum Viable Product, and your MVP will…

Market Segmentation and Research

If you want to bring value to your market, it’s vital to understand the different…

Defining Your Market and Audience

What’s the broad market you’re targeting? Think of that as the larger pie. Finding an…

Product-Market Fit

We’ve all seen it — a product hits the market, and everyone’s talking about it,…

May 13, 2022

Resource: User Test Guides

There are many different ways to get feedback from your users. These guides will share…

By Lisa Heyamoto

May 13, 2022

Resource: Understanding Your Users

User research is often easy to understand and complicated to execute. Make a copy of…

By Lisa Heyamoto

Applying Audience Research for Product Design

In this lesson, we’ll discuss how to use audience research to develop news products and…

Making Sense of Your Research

In this lesson, we’ll discuss ways to analyze and catalog insights from your audience research,…

Conducting Audience Research

In this lesson, we’ll discuss creating a plan to conduct research and explore three methods…

Understanding Audience Research

In this lesson, we’ll explore the role of audience research in product development, including why…

March 16, 2022

Doing impactful investigative journalism

Geoffrey King of Open Vallejo discusses the organization’s approach to investigative journalism and how it…

March 16, 2022

Earn trust by telling the story of your journalism

Joy Mayer of Trusting News discusses the role of trust in journalism and how to…