LION Webinar 5: Crowdfunding Local Journalism
Three LION Members Share Successes and Failures in Crowdfunding
Crowdfunding has become an increasingly important source of financial support for independent local journalism, and can also strengthen a news site's connection to and engagement with readers and the community.
Three LION members — Brian Wheeler of Charlottesville Tomorrow, Dylan Smith of the Tucson Sentinel, and Traven Rice of The Lo-Down in New York City's Lower East Side — spoke July 8 about their successes and failures with crowdfunding special projects, new technology, and even an additional reporter.
The webinar was the fifth in LION's monthly series.
Charlottesville Tomorrow's crowfunding projects have included an effort to expand into covering local schools, which raised more than $17,000, and a project to build 3D models of a major local transportation project, which raised more than $7,000.
The Tucson Sentinel raised more than $13,000 in a Kickstarter campaign for a project to photograph the entire Arizona-Mexico border.
The Lo-Down raised more than $27,000 to launch a year-long reporting initiative to find solutions for the long-term survival small businesses on the Lower East Side.
CLICK HERE TO WATCH THE REPLAY. (You will need to fill in your name and email.)
Wheeler's slides from the webinar are here: www.cvilletomorrow.org/page/lion
Wheeler and Smith also spoke on the crowdfunding at LION's conference in Philadelphia in June.
Sign up for the weekly newsletter
Join the LION mailing list to get our weekly roundup of opportunities and resources for news entrepreneurs. View our most recent issues.
Related Articles
LION members now have free access to new AI-powered tools from Rolli
These tools can help members track disinformation, find experts, meet deadlines, and more.
How our 2024 member survey is informing programming and benefits
We’re prioritizing more opportunities for members to network and learn.
10 things I’ve learned about independent publishing since launching Billy Penn in 2014
Some of the challenges LIONs face are the same, but the landscape looks very different a decade later.