Scott Schaefer, founder and editor of South King Media and a network of local news sites in Washington state led by the B-Town Blog, operates a 24/7 online radio station – SoKing Internet Radio – side-by-side with his news operation.
SoKing Internet Radio plays local music and also now includes a weekly "hyperlocal" news podcast. Thus far he has generated more than 3,000 downloads and is working on the launch of daily podcasts and on-demand programming.
Prior to joining the local news business full-time, Schaefer had a long career in television, including directing roles for "The Arsenio Hall Show" and "America's Funniest People," and is a three-time national Emmy Award winner as a writer for "Bill Nye The Science Guy." He also recently directed "The Maury Island Incident" a short sci-fi film based on declassified FBI documents about a 1947 UFO sighting.
The webinar is the seventh in LION's series this year.
Source materials from the webinar:
What our independent news experts learned from auditing 75 news businesses
Takeaways from the LION-GNI Sustainability Audits and Funding program
How to measure and market your impact ft. Angie Cirone and Anjanette Delgado
A LION conversation about telling your newsroom’s story, hosted by Outlier Media executive director Candice Fortman.
3 fundraising myths that could be holding your news business back
How measuring and marketing your impact can help you make the most of fundraising season, even as a for–profit publisher.