LION will offer revenue coaching to members at no cost through July

Sign up now to get guidance on revenue generation for your news business from our expert coaches.

May 18, 2022 by Andrew Rockway

Photo by micheile dot com on Unsplash
Photo by micheile dot com on Unsplash

LION members consistently rank sustaining and growing revenue as the top challenge facing their news businesses. That’s why we’re excited to offer free 45-minute coaching sessions with David Yoder and Lizzy Hazeltine for LION members with questions about revenue generation. 

Both coaches have extensive experience working in and with independent news publishers to develop strategies and systems for growing revenue, including through the LION-Meta Revenue Growth Fellowship. Each coach will be hosting sessions between May 18 and July 29. Coaching sessions are limited to one session per member. 

Read more about each coach and sign up for a session by completing the form below. After completing the form, LION will confirm your membership and send you a link via email to book a coaching session.

David Yoder

David Yoder helps publications understand their unique value, connect with customers and create ad systems that maximize revenue. He’s worked in and across all departments in local news, from editorial to reader revenue to advertising. David is in his 9th year at Richland Source/Source Media in Ohio and is a proud advocate for the underdog and the underappreciated.

Areas of Expertise:

  • Display Advertising Inventory
  • Branding and Marketing for News Publications
  • Pitch Design and Copywriting for Ads, Members, Donors
  • Packaging and Selling Marketing Services
  • News Product Automations
  • Site and Event Sponsorships

Lizzy Hazeltine

Lizzy Hazeltine helps teams solve real problems, grow revenue to sustain themselves, and deepen their service to their communities. In her consulting, she applies hard-won lessons from B2B software startups, digital local media, early stage venture capital and product management to build her clients’ capacity to create and market valuable products that earn them the long-term support of their customers. Lizzy currently leads the North Carolina Local News Lab Fund, coaches teams in a range of programs and supports for- and nonprofit organizations in her hometown of Durham, NC.

Areas of Expertise:

  • Reader Revenue
  • Grants, Prospecting, Stewardship
  • Intersection of News Products, Revenue, and Audience Service
  • Funnels
  • Testing toward Proven Results 
  • Agile Methods and Performance-based Product and Project Management

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