Part II: What news founders wish they’d known about launching a media business
Shasta Scout's Annelise Pierce and RevLab's Emily Dresslar share news startup tips and lessons on News Guest.
What do you wish you’d known about launching a news business before you started?
In Part I of our News Guest conversation about this question, we talked with Santa Cruz Local founder Kara Meyberg Guzman about finding a sustainable workload and with Gettysburg Connection founder Chuck Stangor about building and managing a tech stack.
In this month’s episode, we hear from three more independent news publishers about their advice for first-time founders:
- Don’t wait to file your IRS paperwork. If you plan to operate your business as a nonprofit, Shasta Scout founder Annelise Pierce warns that it can take a long time to get official 501(c)3 status – and you might need to find a fiscal sponsor in the meantime.
- Start thinking about revenue early. RevLab director Emily Dresslar says founders should build a revenue strategy right out of the gate and even consider trying to get sponsors or advertisers on board before launch.
- Embrace learning on the job. To close out the episode (and Season 1 of News Guest!), we turned the tables on our host Candice Fortman and asked what she’s learned since becoming executive director of Outlier Media three years ago. Her biggest lesson: There’s no way to prepare for leading a news organization for the first time. You just have to learn on the job.
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