Host Scott Brodbeck (ARLnow.com, RestonNow.com) interviews Field Walsh of TXK Today in Texas, whose route to local news was non-traditional and who has found success in an advertising model and video.
"It didn't take Field Walsh long to find success publishing a local, indie news site in his hometown of Texarkana, Texas. Despite not having a journalism background, Field quickly grew an audience thanks in large part to dogged coverage of breaking news, at a time when the local dead tree paper was mostly reporting things that happened the day before. We talked with Field about a range of topics, from using drones for breaking news coverage to racking up tons of engagement on Facebook to growing banner ad sales at a time when sponsored content is trendier."
Adding more staff isn’t the only way to lessen your workload
Four insights we took away from analyzing 100 Sustainability Audits from independent news businesses.
Meet LION’s Fall 2023 Community Ambassadors
These independent news leaders will connect with other independent publishers across the U.S.
Introducing LION’s Stages of Sustainability
Our data-informed maturity model maps the growth path of independent news businesses.